'Free' info on Web
'Free' info on Web might cost more than you think
Employees can waste time in futile searches
Tina Byrne
Cincinnati Business Courier, April 4, 2003
cincinnati.bizjournals.com/cincinnati/stories/2003/04/07/focus4.html
Loosely quantifies amount of time employees waste looking for information, and states that "paying for high-quality, targeted information is more cost-effective than relying on low-quality data."

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